Corporate Portfolio

Project Info


Bicaway is a lead enterprise in fashion and garment industry located in Changshu, JiangSu region of China. With the insight of strengthening its lead in the realm of men’s fashion in China, the stakeholders strategically moved her headquarter off from a factory campus to downtown city of Changshu. The new office design will set inspiration and Corporate guidelines to the upcoming flagship store and retail spaces throughout the country.

Working off from the client’s Design Directive – “ Architecture in Fashion”, SQFT envisioned a ”structure” spatial quality incorporating large architectonic elements working off each other through a series of cut-outs, bends and intersections. Hence, space unravels as one tread across, introducing new elements off from its predecessor spaces while interwoven functions and adjacencies are kept intact.

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